JA Calculators

NAME OF YOUR COMPANY

QUESTIONS ABOUT THE CHARACTERISTICS OF YOUR PRODUCT

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1.	Is your product easier, simpler or more useful than one or both competitors?	Yes	No
2.	Is there a unique benefit to your product that has not been properly articulated?	Yes	No
3.	Is there a way in which your product is delivered that is special?	Yes	No
4.	Do you have a unique method, mechanism or way of doing things that has not been articulated?	Yes	No
5.	Do you have some unique level of quality?	Yes	No
6.	Do you have some unique level of customization?	Yes	No
7.	Do you have a unique level of "Done for you"?	Yes	No
8.	Do you offer some unique experience in the doing, using or attending…?	Yes	No
9.	Do you offer some unique bundle?	Yes	No
10.	Does your product not have certain elements in it that the market, or a portion of the market, does not want?	Yes	No
11.	Select Yes if your product does not lead to some consequence that the market, or a portion of the market, does not want?	Yes	No
12.	Select Yes if your product not need, involve nor require something or things that your competitors' products do?	Yes	No
13.	Select Yes if your product not cost, waste or consume something that your competitor's products do?	Yes	No
14.	Will a certain negative thing NOT occur before…	Yes	No
15.	Will a certain negative thing NOT happen after…	Yes	No
16.	Will a certain positive thing occur before a particular time period after using your product?	Yes	No
17.	Will a certain positive thing happen after a particular time period after using your product?	Yes	No

QUESTIONS ABOUT THE POSITIONING OF YOUR COMPANY OR YOUR PRODUCT

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18.	Is your competitor larger than you?	Yes	No
19.	Do you have any media credibility?	Yes	No
20.	Have you niched your product(s)?	Yes	No

QUESTIONS ABOUT THE PROMOTION & EDUCATION BEING DONE ABOUT YOUR PRODUCT

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21.	Do you have a unique track record you can boast of that has not been articulated?	Yes	No
22.	Could your length of time in business put you in a favorable light in the eyes of a prospect?	Yes	No
23.	Have you articulated well, the features and benefits of your product(s)	Yes	No

QUESTIONS ABOUT WHERE YOUR PRODUCT IS CONSUMED (THE ENVIRONMENT)

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24.

Is there anything special about the environment in which your product is consumed?

Yes

QUESTIONS ABOUT THE PRICING OF YOUR PRODUCT

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25.

Do you have a low-priced offer or payment plan for your product?

Yes

QUESTIONS ABOUT YOUR PRODUCT GUARANTEE

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26.

Will you replace, refund or redo if X happens?

Yes

NAME OF YOUR FIRST COMPETITOR

QUESTIONS ABOUT THE CHARACTERISTICS OF YOUR PRODUCT

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1.	Is Competitor A ’s product easier, simpler or more useful than yours?	Yes	No
2.	Is there a unique benefit to Competitor A ’s product that has been properly articulated?	Yes	No
3.	Is there a way in which Competitor A ’s product is delivered that is better than yours?	Yes	No
4.	Does Competitor A have a unique method, mechanism or way of doing things that has been articulated?	Yes	No
5.	Does Competitor A ’s product have some unique level of quality	Yes	No
6.	Does Competitor A ’s product have some unique level of customization?	Yes	No
7.	Does Competitor A offer some unique level of "Done for you"	Yes	No
8.	Does Competitor A offer some unique experience in the doing, using or attending	Yes	No
9.	Does Competitor A offer some unique bundle?	Yes	No
10.	Does Competitor A ’s product not have certain elements in it that the market, or a portion of the market, does not want?	Yes	No
11.	Does Competitor A ’s product lead to some consequence that the market, or a portion of the market, does not want?	Yes	No
12.	Does Competitor A ’s product need, involve or require something or things that your product(s) does not?	Yes	No
13.	Does Competitor A ’s product cost, waste or consume something that your product(s) does not?	Yes	No
14.	Will a certain negative thing occur before a certain time after using Competitor A ’s product?	Yes	No
15.	Will a certain negative thing happen after a certain time after using Competitor A ’s product?	Yes	No
16.	Will a certain positive thing NOT occur before a particular time period after using Competitor A ’s product?	Yes	No
17.	Will a certain positive thing NOT happen after a particular time period after using Competitor A ’s product?	Yes	No

QUESTIONS ABOUT THE POSITIONING OF YOUR COMPANY OR YOUR PRODUCT

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18.	Is this Competitor A larger than you?	Yes	No
19.	Does Competitor A have more media credibility than you?	Yes	No
20.	Has Competitor A niched its products?	Yes	No

QUESTIONS ABOUT THE PROMOTION & EDUCATION BEING DONE ABOUT YOUR PRODUCT

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21.	Does Competitor A have a unique track record that is well articulated?	Yes	No
22.	Could Competitor A ’s length of time in this business put him in a more favorable light in your prospects’ eyes?	Yes	No
23.	Has Competitor A articulated well, the features and benefits of its product(s)	Yes	No

QUESTIONS ABOUT WHERE YOUR PRODUCT IS CONSUMED (THE ENVIRONMENT)

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24.

Is the environment in which Competitor A ’s product is consumed better than yours?

Yes

QUESTIONS ABOUT THE PRICING OF YOUR PRODUCT

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25.

Does Competitor A have a low-priced offer or payment plan for its product?

Yes

QUESTIONS ABOUT YOUR PRODUCT GUARANTEE

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26.

Will Competitor A replace, refund or redo if X happens?

Yes

NAME OF YOUR SECOND COMPETITOR

QUESTIONS ABOUT THE CHARACTERISTICS OF YOUR PRODUCT

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1.	Is Competitor B ’s product easier, simpler or more useful than yours?	Yes	No
2.	Is there a unique benefit to Competitor B ’s product that has been properly articulated?	Yes	No
3.	Is there a way in which Competitor B ’s product is delivered that is better than yours?	Yes	No
4.	Does Competitor B have a unique method, mechanism or way of doing things that has been articulated?	Yes	No
5.	Does Competitor B ’s product have some unique level of quality	Yes	No
6.	Does Competitor B ’s product have some unique level of customization?	Yes	No
7.	Does Competitor B offer some unique level of "Done for you"	Yes	No
8.	Does Competitor B offer some unique experience in the doing, using or attending	Yes	No
9.	Does Competitor B offer some unique bundle?	Yes	No
10.	Does Competitor B ’s product not have certain elements in it that the market, or a portion of the market, does not want?	Yes	No
11.	Does Competitor B ’s product lead to some consequence that the market, or a portion of the market, does not want?	Yes	No
12.	Does Competitor B ’s product need, involve or require something or things that your product(s) does not?	Yes	No
13.	Does Competitor B ’s product cost, waste or consume something that your product(s) does not?	Yes	No
14.	Will a certain negative thing occur before a certain time after using Competitor B ’s product?	Yes	No
15.	Will a certain negative thing happen after a certain time after using Competitor B ’s product?	Yes	No
16.	Will a certain positive thing NOT occur before a particular time period after using Competitor B ’s product?	Yes	No
17.	Will a certain positive thing NOT happen after a particular time period after using Competitor B ’s product?	Yes	No

QUESTIONS ABOUT THE POSITIONING OF YOUR COMPANY OR YOUR PRODUCT

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18.	Is this Competitor B larger than you?	Yes	No
19.	Does Competitor B have more media credibility than you?	Yes	No
20.	Has Competitor B niched its products?	Yes	No

QUESTIONS ABOUT THE PROMOTION & EDUCATION BEING DONE ABOUT YOUR PRODUCT

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21.	Does Competitor B have a unique track record that is well articulated?	Yes	No
22.	Could Competitor B ’s length of time in this business put him in a more favorable light in your prospects’ eyes?	Yes	No
23.	Has Competitor B articulated well, the features and benefits of its product(s)	Yes	No

QUESTIONS ABOUT WHERE YOUR PRODUCT IS CONSUMED (THE ENVIRONMENT)

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24.

Is the environment in which Competitor B ’s product is consumed better than yours?

Yes

QUESTIONS ABOUT THE PRICING OF YOUR PRODUCT

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25.

Does Competitor B have a low-priced offer or payment plan for its product?

Yes

QUESTIONS ABOUT YOUR PRODUCT GUARANTEE

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26.

Will Competitor B replace, refund or redo if X happens?

Yes

Market Gap Finder