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Hi,
Liza Campbell
USP Value Calculator
CLAIMS OF VALUE
APPEAL
RATING
EXCLUSIVITY
RATING
FAMOUS AUTHORS
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INITIAL
SCORE
CLARITY
RATING
CREDIBILITY
RATING
FINAL
SCORE
.3
.5
.3
.5
MIN ROI
TO FULLY
SATISFY
MATERIAL
COST
MENTAL
COST
PERCEIVED
ROI
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